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Ready to feel powerful?

Give your lips long-wearing colour and comfort. Featuring our unique Sueded Comfort Cushion technology and ingredients like Avocado Oil and vitamin E, this high-performance, weightless formula leaves your lips comfortably soft all day. Now you can have it all: Some brands use ingredients that promote quick drying, but that can damage skin over time. Not Powerlips Fluid! Dry time may be longer, but cushiony-soft lips are worth the wait!


Apply to clean, bare lips anytime you want a splash of long-lasting, powerful lip colour. Line lips with applicator and then fill in colour. For best wear, use alone and avoid glosses and balms.


  • For longest wear, avoid oily foods and glosses.
  • For a sheer effect, try applying colours with a makeup brush.
  • Contour and shape lips by applying a darker base layer and letting it dry.
  • Then, apply a lighter or more metallic colour on top for a round, plump-lip look.

Key Ingredients

  • Vitamin E—nourishes, softens, and moisturises the skin while delivering anti-ageing and antioxidant benefits.
  • Beeswax—calms, soothes, and conditions skin while helping protect against irritants.
  • Avocado Oil—hydrates and softens skin. Kaolin—natural clay base that supports rich, long-lasting colour.
  • Silicones—help maintain moisture and soften skin.

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